9AM - 5PM

7 days a week

135 River Road | PO Box 1904

Tahoe City, CA 96145



‘How to adapt your marketing to be sensitive’

In a recent article I wrote for Inman News, I outlined the idea of sensitive marketing. Sensitive marketing goes beyond the mundane and the typical, it speaks to your audience in creative ways, and shows them something they won’t see elsewhere: authenticity.

“Marketing to a consumer, whether they are a past or future client, should always come from a place of authenticity.”

Sensitive marketing is both a strategic tactic for marketing yourself as an agent, as well as a mechanism for strengthening your outlook on your own business altogether. If you do have the power to make a more meaningful impact on your clients, why wouldn’t you use it, especially if it yields repeat clients and referrals? Showing the idiosyncrasies of your humanity does not always put you in a vulnerable position, but instead can be an advantage.

“I challenge you, as agents, to use this time to tap into your creativity and think of innovative ways to add value to your clients’ lives. Instead of falling into the same pattern of market reports, just sold and just listed, market with sensitivity, and I guarantee your results will be different than they ever have been before.”


Amie Quirarte

Related posts

Determining Residency – The Bragg Test

The Bragg Test was created to inform those considering moving their residence out of California in...

Continue reading
by Amie Quirarte

The Competitive Summer Market

Since late February of this year, we suspended our expectations of how the summer housing market...

Continue reading
by Amie Quirarte

2 Elements Luxury Buyers are Seeking

The pandemic has changed how people see their lives, their space, and the environment which they...

Continue reading
by Amie Quirarte

Join The Discussion


Get our latest update in your inbox.